brand: ROMTELECOM

copywriter: Andy DANILUC
art director: Razvan MITOIU

Romtelecom is the leading brand when it comes to fixed telephony. Now they focus on their cable and internet plans.
With the launch of their bundle package special offer, they needed something that all families can relate to.
The insight that started the summer campaign is one we can find in every household: when you have to choose a bundle for your family, you take into consideration everyone's needs and taste in programs in order to buy the service that will serve you all.
That's how the YOU KNOW BEST campaign was born. We created 2 main 45 seconds TVCs (that later became 6 smaller cuts), print, OOH, radio and online work. Have a look: