brand: MASTERCARD

copywriter: Andy DANILUC
art director: Ana ROMILA

Mastercard is the official sponsor of the annual TIFF festival.
For 2010 i was part of the creative team that implemented the Mastercard @ TIFF Campaign.
I did online/event work+planning and for the cinemas i wrote and filmed 2 scripts.
These were "fake movie intros" to be played before the real movies at TIFF.





At the end of 2010 i wrote the concept and copy for all the materials in the Mastercard
"CARD OR CARD" Campaing (print/radio/special projects).